Dynamic interactive voice architecture

ABSTRACT

A computer-based method implements a customized instance of a dynamic interactive voice system for a customer. The method includes configuring a call flow that incorporates multiple call flow nodes within a framework of a predetermined interactive voice response (IVR) application. The call flow nodes include different node types that are interchangeable with respect to call flow incorporation. The different node types include at least one standard node and at least one preprogrammed designer tool kit (DTK) module. The DTK modules include an application separate from the predetermined IVR application. The call flow is stored in association with an identification of the customer and activated in response to a call received at an IVR port associated with the customized instance. Configuring the call flow includes displaying at least one data field relating to a parameter of each call flow node at a display terminal and receiving data defining the parameter.

BACKGROUND OF THE INVENTION

1. Field of the Invention

The present invention relates to the field of interactive voice response(IVR) services. More particularly, the present invention relates toconfiguring a dynamic interactive voice architecture (DIVA) based oncustomer needs without affecting the underlying computer programming.

2. Background Information

Telecommunications service providers offer interactive voice response(IVR) services that generally provide a series of automated voice menuscorresponding to their customers' businesses, and execute additionalmenus or various applications in response to voice menu selections. Forexample, the applications may include prerecorded announcements orinformation, call transfers, automated transactions, and the like. AnIVR service for a particular customer is accessible to callers dialing atelephone number assigned to the customer, connecting the caller to anIVR platform. The callers select options from the menus using the keypadof conventional dual-tone multi-frequency (DTMF) telephones. The callersnavigate among the menus and applications until the service requests arecomplete, at which point the calls are terminated.

An IVR service offered by a telecommunications service provider is oftencalled upon to handle automated applications from a variety of customerbusinesses. For example, the same service provider may provide IVRservices for banks, hospitals and retail stores using the same IVRplatform. In order to accommodate the needs of various customers, it isdesirable for the service provider to appropriately tailor each IVRservice application. Although conventional IVR services enable minorchanges to the functionality, such as recording and changing actualvoice announcements, more significant changes, such as adding anddeleting menus, menu items and associated functionality, requirealteration of the underlying source code used to program the IVR.

Changing the source code of an IVR to implement a new application isinefficient and generally undesirable. Such reprogramming requires theskills of an experienced, technically adept IVR programmer. Much of thesource code of a new application duplicates preexisting source code, butany changes are developed from scratch and therefore untested. Themodified source code thus requires testing and debugging before beingplaced in service, causing delay in implementation.

Conventional IVR services offer some limited solutions for limitedcustomization. For example, an IVR service may access a variety ofprepackaged programs that function based on applications separate fromthe IVR application. However, the prepackaged programs are ordinarilycannot be configured to operate within the same IVR application andcannot be modified short of reprogramming the IVR application sourcecode or the prepackaged program source code. Again, such reprogrammingrequires a relatively labor intensive undertaking by the serviceprovider to meet the customer's needs.

BRIEF DESCRIPTION OF THE DRAWINGS

The present invention is further described in the detailed descriptionthat follows, by reference to the noted drawings by way of non-limitingexamples of embodiments of the present invention, in which likereference numerals represent similar parts throughout several views ofthe drawings, and in which:

FIG. 1 is a block diagram showing an exemplary dynamic interactive voiceservice system, according to an aspect of the present invention;

FIG. 2 is a block diagram showing exemplary architecture forimplementing the DIVA service, according to an aspect of the presentinvention;

FIG. 3 is a flowchart depicting an exemplary configuration interactionto customize a DIVA instance based on customer specifications, accordingto an aspect of the present invention; and

FIG. 4 is a flowchart depicting an exemplary interaction between acustomer's caller and the DIVA service, according to an aspect of thepresent invention.

DETAILED DESCRIPTION OF EMBODIMENTS

The present invention relates to a flexible, yet reliable, IVR serviceprovided by a telecommunications service provider to customers who relyon automated voice messaging to service their respective callers. TheIVR service is enabled by dynamic interactive voice architecture (DIVA),which includes an IVR portion and a customer database portion. The IVRportion of the DIVA service is an underlying IVR application that isconstant from one customer to the next, yet configurable bynonprogrammers (e.g., the service provider's service group personnel) tomeet each customer's specific needs, relatively quickly and easily,using console menus displayed at a graphical user interface (GUI). Thedatabase portion stores the configuration specific to each customer,along with any associated customer data.

Each configuration in the DIVA service is referred to as an “instance,”and includes a customer specific call flow that directs the underlyingIVR application, without altering the source code on which the IVRapplication is based, along with the associated customer data. DIVAinstances incorporate “nodes” to enable the customized call flows. Thenodes are pre-designed and pre-preprogrammed building blocks that enablea call flow to incorporate information outside of the IVR applicationsource code. Because the IVR application source code is not altered,standardization and reliability remain intact, thereby avoiding costlyand time-consuming writing and debugging of modified source code.Furthermore, as indicated above, non-technical users, with little to noprogramming experience or knowledge, are able to configure the instanceswithout changing the source code. Therefore, extensive training oftechnical personal is likewise avoided. Each instance is put intoservice and supported similarly to existing standard menu navigation IVRservices.

In view of the above, the present invention through one or more of itsvarious aspects and/or embodiments is presented to accomplish one ormore objectives and advantages, such as those noted below.

An aspect of the present invention provides a method for implementing acustomized instance of a dynamic interactive voice system for acustomer. The method includes configuring a call flow that incorporatesmultiple call flow nodes within a framework of a predeterminedinteractive voice response application. The call flow nodes includedifferent node types that are interchangeable with respect to call flowincorporation. The different node types include at least one standardnode and at least one preprogrammed designer tool kit module, eachdesigner tool kit module including an application separate from thepredetermined interactive voice response application. The call flow isstored in association with an identification of the customer andactivated in response to a call to a dialed number associated with thecustomized instance. At least one call flow node of the stored call flowis processed. The standard nodes may be a menu node, a transfer node, avocabulary node or an end node. The designer tool kit modules may be anautomatic attendant module or a names directory module.

The method for implementing the customized instance may further includedisplaying at least one data field relating to at least one parameter ofeach call flow node at a display terminal. The at least one parameterdirects processing of the associated call flow node. Data defining theparameter is received from the display terminal. The parameter mayinclude an identification number of a selected call flow node of themultiple call flow nodes to be processed after the at least one callflow node. An initial call flow node may be a menu node.

Another aspect of the present invention provides a method forconfiguring for a customer a customized instance of a dynamicinteractive voice application without altering the underlying computerprogramming of the dynamic interactive voice application. The customizedinstance is executed in response to calls to a telephone number of thecustomer. The method includes storing multiple nodes executable by thedynamic interactive voice application, each node being one of multiplepredetermined node types. The predetermined node types include at leastone standard node type, included in the dynamic interactive voiceapplication, and at least one feature specific node type, independent ofthe dynamic interactive voice application. A data field for each node isdisplayed at a GUI. The data field corresponds to a variable parameterassociated with the node type of the node. Data is received by way ofthe GUI corresponding to the data field of each node, the dataindicating a predetermined function to be performed by the correspondingnode and establishing a call flow of the customized instance. Thedynamic interactive voice application executes the predeterminedfunction in accordance with the call flow regardless of the node type.The data entered in the data field of each node includes at least anidentification number of a second node, indicating that the call flowproceeds to the second node.

The at least one node type may include a menu node type, a vocabularynode type or a transfer node type. The data entered in the data field ofa menu node type includes an identification number of a second node,indicating that the call flow proceed to the second node when a callerselects a menu item number corresponding to the identification number ofthe second node. The data entered in the data field of the vocabularynode type includes a predetermined vocabulary tag to be spoken by avoice generator to a terminal of a caller. The data entered in the datafield of a node from the transfer node type includes a transferdestination code. The at least one feature specific node type mayinclude one of an auto attendant module, a names directory module, acall library module, a voice forms module and a zip code locator module.

Another aspect of the present invention provides a system forimplementing a customized instance of a dynamic interactive voice systemfor a customer. The system includes a preprogrammed IVR application, auser terminal that enables assembly of a call flow associated with thecustomized instance, and a database that stores the call flow inassociation with at least one port of the IVR system. The call flowincorporates multiple call flow nodes within the IVR application,including multiple node types that are interchangeable for call flowincorporation. The different node types include at least one standardnode and at least one preprogrammed designer tool kit module, eachdesigner tool kit module including an application separate from thepredetermined IVR application. The IVR system initiates the IVRapplication in response to an incoming call received at the IVR port andexecutes the call nodes as directed by the call flow associated with theIVR port in the database. The IVR port is associated with a telephonenumber of the customer, so that the incoming call is directed by apublic switched telephone network (PSTN) to the appropriate IVR portbased on calls to the customer telephone number.

Another aspect of the present invention provides a system forconfiguring for a customer a customized instance of a dynamicinteractive voice application without altering the underlying computerprogramming of the dynamic interactive voice application, where thecustomized instance is executed in response to calls to a telephonenumber of the customer. The system includes an IVR system configured toexecute a preprogrammed IVR application and a database that storesmultiple nodes executable by the IVR application according to a callflow of the customized instance. Each node is one of multiple,predetermined node types, including at least one standard node typedependant on the IVR application and at least one feature specific nodetype independent of the IVR application. The system further includes aGUI that receives the nodes from the database and displays a data fieldfor each node corresponding to a variable parameter associated with thenode type of the node. The GUI receives data, input by a user,corresponding to the data field of each node. The data indicates apredetermined function to be performed by the corresponding node andestablishing the call flow of the customized instance. The IVRapplication executes the predetermined function in accordance with thecall flow regardless of the node type.

Another aspect of the present invention provides a computer readablemedium for storing a computer program that controls configuration andoperation of an IVR system for a customer according to a preprogrammedIVR application. The computer readable medium includes a configurationsource code segment that enables configuring a call flow thatincorporates multiple call flow nodes within a framework of the IVRapplication. The call flow nodes include different node types that areinterchangeable in the framework of the IVR application. The differentnode types include at least one standard node and at least onepreprogrammed designer tool kit module, each designer tool kit moduleincluding an application separate from the IVR application. The computerreadable medium also includes a memory and an IVR source code segment.The memory stores the call flow in association with at least one port ofthe IVR system corresponding to a telephone number of the customer. TheIVR source code segment retrieves the call flow from the memory inresponse to an incoming call to the at least one port and executes theIVR application as directed by the call flow.

The computer readable medium may further include an administrativesource code segment that is initiated by an escape code received by theIVR source code segment through the incoming call. The administrativesource code segment also enables additions, deletions and changes of anadministrative variable associated with the call flow. Theadministrative variable may include a telephone extension number and/ora voice announcement.

Yet another aspect of the present invention provides a computer readablemedium for storing a computer program that enables configuration for acustomer of a customized instance of a dynamic interactive voiceapplication without altering the underlying computer programming of thedynamic interactive voice application. The computer readable mediumincludes a storing source code segment and an interfacing source codesegment. The storing source code segment stores multiple nodesexecutable by the dynamic interactive voice application. Each node isone of multiple predetermined node types, including at least onestandard node type included in the dynamic interactive voice applicationand at least one feature specific node type independent of the dynamicinteractive voice application. The interfacing source code segmentdisplays a data field for each node at a display terminal. The datafield corresponds to a variable parameter associated with the node typeof the node. The interfacing source code segment further receives datathrough the display terminal corresponding to the data field of eachnode, the data indicating a predetermined function to be performed bythe corresponding node and establishing a call flow of the customizedinstance. The dynamic interactive voice application executes thepredetermined function in response to an incoming call to a telephonenumber of the customer in accordance with the call flow, regardless ofthe node type.

The various aspects and embodiments of the present invention aredescribed in detail below.

FIG. 1 is a block diagram depicting an exemplary data network enablingthe present invention, which includes an IVR 40 and a DIVA database 50.The IVR 40 is preprogrammed with the DIVA IVR application and may be,for example, a Periphonics VPS-IS 7500 or VPS-IS 9500, available fromNortel Networks. The DIVA database 50 is accessible bytelecommunications service provider personnel from the service groupterminal 60, and may be internal to the IVR 40. In an embodiment of theinvention, the connection between the service group terminal 60 and thedatabase 50 and/or the IVR 40 are networked through, for example, apacket switched data network, such as a transmission controlprotocol/internet protocol (TCP/IP) network. Of course, any compatibledatabases, including memory internal to the IVR 40 or a staging IVRoperating separately from the IVR 40, having sufficient capability toimplement the invention may be incorporated. In an embodiment of theinvention, each customer has a segregated database within the DIVAdatabase 50.

A service group user interacts with the DIVA service network by way ofthe service group terminal 60. In one embodiment, the service groupterminal 60 is a menu driven interface with a display, implemented, forexample, with an IBM Pentium based personal computer, running theMicrosoft Windows or UNIX operating system. The service group terminal60 displays a series of screens, enabling the user to log in, select orcreate customer accounts, create and modify call flows, generate usagereports and the like. The log-in may include pre-assigned identificationdata specific to a service representative, such as an identificationnumber and a password, to appropriately restrict access to thecustomers' DIVA service accounts.

FIG. 2 is a block diagram showing an exemplary software and dataarchitecture for implementing the DIVA service 200. As stated above, theDIVA service 200 includes an IVR portion and a database portion, whichis reflected in the configuration of each customer-specific DIVAinstance. Accordingly, FIG. 2 depicts an IVR application 220 and adatabase 270.

The IVR application 220 of the DIVA service 200 supports multiple DIVAinstances. For example, a customer is assigned at least one telephonenumber by which callers to that customer's business may reach the IVRapplication 220. By dialing the customer's telephone number, a callreaches, for example, one phone line or port of the IVR 40 thatcorresponds to the customer's DIVA Instance. The telephone number may bea toll-free number, such as an 800 or an 888 telephone number. The callsare received, for example, from the caller telephones 20–22 through thePSTN. The caller telephones 20–22 are DTMF telephones capable ofproducing tones recognizable by the IVR 40.

The database 270 stores information relied upon generally by the DIVAservice 200. For example, the database 270 stores a list of instances,along with the associated customers and IVR 40 port assignments. Asdescribed below, each instance has corresponding databases particular tothe instance, which is separate from the database 270, in an embodimentof the invention.

In response to an incoming call, the DIVA service 200 launches thecustomized call flow of the instance associated with the IVR 40 port,which directs that IVR application 220 to interact with the calleraccordingly. The telecommunications service provider is thus able tosimultaneously provide customized automated voice services to numerouscustomers having varying businesses using a single IVR 40 and underlyingIVR application 220.

Furthermore, the customers are able to make administrative level changesto their respective call flows and data by conventionally accessing theIVR application 220. In other words, the customer may call its ownassigned telephone number from any DTMF telephone (e.g., the callertelephones 20–22), enter a pre-designated key combination (e.g., *#0),enter appropriate authentication information (e.g., identificationnumber and password), and reach a series of administrative menus. Theadministrative changes are implemented at a high level, and do notinvolve reconfiguration of the associated customized call flow. Forexample, the customer's administrator may add, change or delete voicemessages, alter opened/closed scheduling, change employee extensionnumbers and add, change or delete library materials and voice forms,discussed below.

Each DIVA instance incorporates certain base modules 231 and a callmanager module 232. The base modules 231 include certain basicfunctionality, such as the initial greeting, rotary telephone test,business hours of operation and language menus, processed prior to themain customized call flow for an instance. In an embodiment of theinvention, the base modules 231 are the same for every instance.Alternatively, the base modules 231 are configurable and selectedfunctionality may be turned ON and OFF for the various customers. Thebase modules 231 are supported by the call manager module 232.

The functionality of the call manager module 232 operates based on thecontents of configuration files that set various call limitations, suchas annual holidays, hours of operation, emergency open/closedannouncements, transfer—destination dial-strings or phone numbers. Theconfiguration files accessed by the call manager module 232 furtherinclude maximum retries, maximum call time, global keys (e.g., which keycallers must press to return to a previous menu), whether to speak agreeting and introductory announcement, whether to perform a rotarytelephone test, and the like.

Through console menus, displayed for example at the service groupterminal 60, a service group user sets customer announcements relatingto annual holidays, hours of operation, emergency open/closed, temporaryopen/closed, and the like. Likewise, transfer-destination dial-stringsor telephone numbers and tables that control other time-of-dayprocessing are established. In an embodiment of the invention, thecustomers may update certain of the call manager module 232 optionsafter the DIVA service 200 has been implemented using the administrativeaccess through the IVR 40, as discussed above. The schedules of the callmanager module 232 may not be invoked in every calling situation. Forexample, in a Centrex system, or through implementation of the autoattendant module, when an individual extension number is dialed, themain number is bypassed and the schedule data is irrelevant.

Each DIVA instance also incorporates a customized call flow thatinterrelates a series of call nodes 250. The call nodes 250 include twotypes: (i) nodes enabling typical core IVR functionality, such as menus,vocabulary prompts, transfer destinations and call termination, calledstandard nodes 252; and (ii) nodes enabling pre-designed, task specificdeveloper's tool kit (DTK) applications, called DTK modules 254. The DTKmodules 254 include, for example, an auto attendant module, a namesdirectory module, a call library module, a voice forms module, a zipcode locator module and any other definable, prepackaged voiceinteractive services that the telephone communications service providerwishes to offer its customers. In an embodiment of the invention, thestandard nodes 252 further include links to external programs, such asalternative management information services (MIS) locations, to invokefunctionality not otherwise supported by the DIVA service 200.

To facilitate explanation of the invention, each type of functionalityaccessible through the call nodes 250, including the standard nodes 252and the DTK modules 254, are classified as “node types.” Significantly,from an interfacing point of view, the node types are indistinguishableto the customized call flow of the instance, and ultimately the IVRapplication 220, regardless of the associated functionality.

With respect to the automated speech functionality, each instance mayincorporate customized vocabulary, along with the vocabulary of thestandard nodes 252 and DTK modules 254. English is the default language,but instances may be configured with many languages, e.g., fivelanguages, chosen from a list of numerous available languages. Thecustomer may supply the script for its instance to assure applicabilityto the customer's product or service. The voice files actually heard bythe customer's callers are recorded through the administration processor through professional studio recording.

With respect to the standard nodes 252, the menu nodes serve as thebasis for configuring and implementing the customized call flows. Themenu nodes verbally present options to the caller to enable theautomated interaction between the caller and the DIVA service 200. Eachoption listed in a particular menu corresponds to another node andincludes an associated selection number. When the caller presses thenumber key on the DTMF telephone (e.g., via the calling party telephones20–22) corresponding to a selection number, the call flow initiatesprocessing of the associated node. The selected node may be another menunode, a transfer node, a vocabulary node, a link node, an end node orany one of the DTK modules 254.

In an embodiment of the invention, up to 999 nodes may be used asbuilding blocks for any one instance. Typically, the menu nodes definethe basic structure of the call flow and may extend to the full 999-nodelimit. As a customer's caller navigates through the call flow, the menusare processed and recorded in a stack having, for example, a maximumsize of ninety-nine entries. The process thus enables the DIVA service200 to recognize a caller's place in the call flow up to 99 levels at atime, as discussed in detail below.

The vocabulary nodes contain the voice messages played at predeterminedintervals in the customized call flow. Each vocabulary node includes twofiles: a data file and an associated index file, stored in the database270, for example, discussed below. The vocabulary prompts includestandard vocabulary tags and customer specific vocabulary tags. Thestandard vocabulary tags are incorporated in the IVR application 220 andare generally common to all customized call flows. For example, avocabulary node having the vocabulary tag “invalid entry” is called inresponse to an unrecognizable or improper key entry at a menu prompt andstates, for example: “You have made an invalid entry. Please try again.”A vocabulary node having the vocabulary tag “transfer failed” is calledin response to a failed transfer attempt and states, for example: “I'msorry. We are unable to connect you at this time. The line is eitherbusy or there is no answer.”

In an embodiment of the invention, the standard vocabulary tags alsoinclude standard announcements associated with the DTK modules 254. Forexample, a standard voice tag associated with the auto attendant modulemay include an “aa extension entry” vocabulary tag, the “aa” indicatingauto attendant module, which states: “Enter the extension number youwant now.” A standard voice tag associated with the names directorymodule may include an “nd greeting” vocabulary tag, the “nd” indicatingnames directory module, which states: “The names directory allows you tolocate personnel based on their name, and to transfer to their extensionafter locating their name.” The functionality of the call manager module232 likewise includes predefined, standard voice tags, although the callmanager is not implemented as a specific node type. All of the standardvocabulary tags may be stored in a common vocabulary configuration filein the database 270 and associated with the corresponding node types.

The customer specific vocabulary tags are included in the customizedcall flow of a particular instance. Because the customer specificvocabulary tags are not predefined, the associated index information ismore specific than simply identifying a previously assigned vocabularytag index number. For example, each customer specific vocabulary tagincludes a language prefix, a customer identification number and a callflow identification number for relating the vocabulary tag to a specificinstance, and a node identification number and a node name for relatingthe vocabulary tag to a specific node. The substance of the customerspecific vocabulary tag is created according to a script using any knownmethodology, including voice recording and text-to-speech voicegeneration. The customer specific voice tags are stored in a separatevocabulary file and, in an embodiment of the invention, can be includedin a vocabulary report for the customer, created and displayed, forexample, at the service group terminal 60.

The administrative functionality of the DIVA service 200 includes aroutine that enables the customer to update the vocabulary tags. Thecustomer's administrator uses a list of the standard vocabulary tags anda call flow report, which indicates the vocabulary tag index numbers andthe nodes with which the vocabulary tags are respectively associated.For example, the standard vocabulary tag index numbers may start at1000. In order to update a standard vocabulary tag, the caller enters anumber greater than 1000, which enables access to the respective indexof the vocabulary configuration file to determine the associatedstandard vocabulary tag to be changed.

The transfer destination nodes are pre-defined in the customized callflow. Therefore, the customer cannot add them through IVR administrativeaccess. Likewise, new transfer destinations must be implemented in thecustomized call flow by the service group personnel, and are thenavailable to be maintained through the IVR. Similarly, the customer mayonly use the IVR to adjust the open/closed hours for the schedules thathave already been included in the design and implemented in thecustomized call flow.

As stated above, additional node types available as building blocks forthe customized call flows are the DTK modules 254. Each of the DTKmodules 254 is conceptually similar to the overall DIVA service 200,except on a narrower scale. In particular, each of the DTK modules 254includes an IVR portion, the DTK application 255 and associated sourcecode, which is not changed from one configuration to the next, and adatabase portion, the DTK database 256. The IVR portion and the databaseportion are configurable by nonprogrammers (e.g., the service grouppersonnel) within the confines of the existing source code to addressthe particular needs of each customer. The DTK modules 254 arepre-designed to address select functionality that is anticipated to bein demand by multiple customers. In an embodiment of the invention, thedatabase 256 is separate from the DIVA service database 270, forexample, and defines customer data files within the separate database.

One example of a DTK module 254 is the auto attendant module, whichautomatically transfers calls to an extension dialed by the caller.Conventionally, the dialed digits correspond to an extension on thecustomer's Centrex or PBX telephone system. The extensions are 3 to 5digit numbers, for example. In an embodiment of the invention, the autoattendant module includes at least two optional functions beyond thebasic extension routing: validation of the entered extension against adatabase of extensions and translation of the entered extension into anoutside number. Both functions rely on an internal database of transferphone numbers. For validation, a record entry in the database indicatesthat the extension is valid. For translation, an unused Centrex or PBXextension is translated to an outside number contained in the databaserecord. The auto attendant module may also include an administrativefunction that allows customers to maintain their own database ofextensions and transfer numbers. As described above with respect to thecall manager, the auto attendant module performs call transfersregardless of whether the office is closed, allowing the customer'semployees to receive calls after normal business hours or on holidays.

The names directory module interactively enables a caller to locate andconnect to an extension of the customer's Centrex of PBX telephonesystem, for example, based on the letters of the desired party's nameentered by way of the caller's DTMF telephone keypad. In an embodimentof the invention involving speech recognition, the caller may verballyrecite the spelling of the name. After receiving a predetermined numberof letters, the names directory module offers a list of matching namesto the caller. The caller may then select the desired name, resulting inthe names module transferring the call to the associated extension. Asin the case of the auto attendant module, there is no time of day orother schedule related control on transfers under the names directory. Atransfer will always be attempted to the extension in the listassociated with the selected name.

Each name in the names directory listing is played using voicegeneration to spell the letters of the name or using prerecorded namesin the person's own voice. Alternatively, the name can be played usingtext-to-speech if this facility is available. When text-to-speech isused, a phonetic version of each name may need to be included for thename to be pronounced correctly.

In an embodiment of the invention, the names directory module shares thesame database as the auto attendant module. The shared database enablesa customer having both applications to make a single administrativeupdate to change extension information. Administrative routines furtherenable database and voice recordings maintenance.

The call library module allows a customer's caller to select and hearpre-established voice announcements and messages from acustomer-maintained library. It also enables the configurationapplication to send faxes from a customer-maintained library offacsimile messages, which may correspond to the voice announcements. Thecall library module for a particular instance may be configured to haveaudio only, fax only or both types of call libraries, although theunderlying call library module application source code retains thefunctionality of both, as described above. The functions of the calllibrary fall in two areas: routines used by callers to select items tohear or receive by facsimile and administrative routines used by thecustomer to maintain the call library. In particular, appropriatelyauthorized customers may call the DIVA service to add, change and deleteaudio and/or fax items and to receive a report of current call libraryitems over the telephone.

In an embodiment of the invention, the call library module applicationroutines play a title of each library item, tell its length in minutesand/or pages and allow the caller to select or bypass the item. Thecallers can rewind, backup, and end play with respect to the audio calllibrary items. The call library module can be configured to allowcallers to receive faxes in the same call, direct faxes to a differentnumber or both. The callers may also select multiple faxes, which aresent in batches when directed to different numbers. In an embodiment ofthe invention, at least one port of the IVR 40 must be configured andassociated with the customer's instance to enable outgoing faxes,whenever a call library module is included in the instance.

The voice forms module enables customers to define a collection ofautomated audio forms that are completed by a caller over a DTMFtelephone, thereby collecting and organizing information from thecaller. In particular, the voice form module identifies a collection offields, each of which describes data to be collected from the caller.All fields should be introduced to the caller with a voice promptdescribing the information the caller is to provide. The response fromthe caller can be a voice message, or numeric telephone keypad entry,depending on the definition of the field, although other types may besupported. A voice form response includes a set of responses to thecorresponding fields of the form. The form responses are stored forlater retrieval. The voice forms module operates based on the contentsof database files directed to a particular instance. In an embodiment ofthe invention, multiple callers may access the same voice formconcurrently.

The customer's administrator may then retrieve the responses left by thecaller by calling into the DIVA service 200, listening to voice formresponses and electively transcribing or deleting the information. Theadministrator may delete or leave a voice form response after listeningto it. The administrator may also optionally respond to the formresponses. While listening to a response, the administrator may advancethrough the fields of the form to obtain desired information morequickly. In other words, the voice fields may be played incrementally,that is, with incremental rewind, advance and pause, among the variousfields. In an embodiment, a voice form field may be definedindependently of a form, potentially resulting in multiple forms sharinga field.

The zip code locator module enables a customer's callers to find nearbycustomer locations based on the callers' respective zip codes. Thefunctions of the zip code locator module fall in two areas: routinesused by callers to identify locations and administrative routines usedby the customer to maintain the zip code locator module. The calllibrary module can be configured to allow callers to receive locationinformation, be transferred to the identified locations (automaticallyor through DTMF selection), or both. The administrative routines enablethe customers to maintain the zip code locator module without affectingthe underlying source code, as discussed above. In other words, thecustomers are able to add, delete and modify locations using theadministrative escape procedures over a DTMF telephone.

Each customized call flow created by the telecommunication serviceprovider is stored in a customer-specific data file in a database. In anembodiment of the invention, each DIVA instance includes two directoriesand associated data: an active directory containing the active files anda staging directory containing inactive files. Both directories are ableto fulfill the role of active or staging directory, so that when onedirectory is operating as the active directory, the other directory isthe staging directory. When an instance is configured from the servicegroup terminal 60, for example, data is accessed and files are affectedin the staging directory so that the DIVA service 200 is not interruptedduring configuration. Upon completion, the service group user may switchthe directories, so that the staging directory becomes the activedirectory, immediately implementing the new or modified instance.

FIG. 3 is a flowchart depicting an exemplary interaction between theDIVA service 200 and a service group user in order to customize aninstance based on customer specifications. A DIVA configurationapplication runs, for example, on a UNIX operating system. The servicegroup user connects to the UNIX system through the service groupterminal 60 and runs the configuration application. At step s310, theuser is authenticated based on login information, including anidentification number and/or a password.

After a successful authentication, a maintenance menu is displayed atthe service group terminal 60 at step s314. In an embodiment of theinvention, the maintenance menu includes four options: instances, lineassignments, shared memory and exit. The instances option enables theuser to access, create, modify and delete the customer specificinstances. The line assignments option enables the user to assign aninstance to a particular phone line or port of the IVR 40. The sharedmemory option enables the user to access stored data directly, e.g.,without having to set up or otherwise access an existing instance. Theexit options logs the user off of the configuration application.

In order to create a new instance, the user selects the instancesoption, which displays an instance menu. The instance menu includesseveral exemplary options related to customer instances, such as createinstance, copy instance, edit instance, delete instance and reports, aswell as a previous menu option to return the user to the maintenancemenu, discussed above. In order to create a new instance, the userselects the create instance option. At step s316, identificationinformation related to the instance is determined. For example, the useris prompted to enter a customer number, an application number and abrief description of the instance. In response, an information store isinitiated at step s318 to service the newly created instance. Theinformation store includes multiple customer database files associatedwith the nodes and the DTKs of the instance.

At step s320, the global settings are specified for the instance. Theglobal settings include, for example, initial greetings andannouncements, rotary tests on the calling party telephone, menunavigation instructions, maximum number of retries, maximum call timeand the like. The user may elect to enter customized global settings or,in the alternative, simply incorporate the default global settings,which is done automatically for any global settings that are not alteredby the user. The default settings, with corresponding descriptions, arekept in a configuration file located in the active directory, discussedabove. For example, the global settings include speaking an initialgreeting, performing a rotary telephone test, re-prompting a caller upto three times at any one menu and limiting total call time to 30minutes.

At step s322, the languages are set through the console program at theservice group terminal 60. In an embodiment of the invention, aninstance may be configured to provide a selection of up to fivelanguages, each of which is selected by the user from a universal set ofoptional languages. The selected languages may be entered in a string,for example, in the order in which they are to be presented to a caller.

Building the main customized call flow begins at step s324, whichinvolves the structured implementation of the various nodes. A propercall flow has its nodes defined by the appropriate parameters andreachable by corresponding paths defined by a sequence of next nodes.The initial node is identified at step s324, which directly orindirectly ties in to all of the remaining nodes in the instance. Tofacilitate the call flow design, the configuration application enablesthe service group user to return to previous nodes during theconfiguration process. The node is identified at step s324 by a node IDnumber and/or a node name.

Different node types require different information relating to thecorresponding pre-established node parameters, which is received at steps326. For example, each menu node automatically incorporates the globalsettings established at step s320 (e.g., 8 denotes return to thepreceding menu, 0 denotes transfer to an extension or an attendant, *denotes return to the main menu and # denotes repeat of the currentmenu). Additional menu node data received at step s326 defines optionsother than the global options. For example, the service group user maydetermine that 1 denotes invoking another menu related to a specificservice, 2 denotes playing a particular vocabulary tag and 3 denotesinvoking a DTK module, such as the zip code locator module or the voiceforms module, discussed above. The configuration application accordinglydisplays consecutive screens prompting the user to enter informationregarding each of the parameters to be completed for the specified nodetype. With respect to menu nodes, in particular, the configurationapplication automatically generates consecutive node ID numbersassociated with nodes identified as menu options, unless otherwisedirected.

All node types, except for the end node type, include parameters thatidentify the next node to which the call flow proceeds. The end nodetype does not require this information because, by definition, the endnode type marks the end of a call flow branch and/or the call flowitself. The other node types require entering data related to differentassociated parameters. For example, each vocabulary node type includes avocabulary label from the call manager records, as well as a node IDnumber to which to link from the vocabulary node. Also, each DTK modulerequires a reference menu starting point that is initiated when the callflow is directed to a DTK module.

At step s328, the configuration application determines whether thecurrent node type is an end node type. When it is not an end node type,the process proceeds to step s329 for the user to identify the next nodeto be executed in the call flow. The process returns to step s324,enabling the user to provide the node identification and parameter datafor the new node. Steps s324 through s329 are repeated until an end nodetype is entered by the user, indicating the end of the call flow branch.

When the current node type is determined to be an end node at step s328,it is determined at step s330 whether the user intends to move on tocreate additional branches of the call flow. When additional branchesare planned, the user may display a series of previous nodes to returnto the node at which the branch occurred. Then, returning to step s324,the user may repeat the node definition process for the new branch untilall nodes are entered and the call flow is complete. When the final endnode has been established and no additional branches are to be created,as indicated at steps s328 and s330, respectively, the DIVAconfiguration application ends.

Upon completion, the integrity of the call flow may be checked in anembodiment of the invention based on a variety of reports generated bythe configuration application. The reporting functionality is accessedfrom the reports option of the instance menu, discussed above. Anynumber of report types may be created and integrated with the DIVAconfiguration application. For example, a node report shows a sequentiallist of nodes that are displayed in node ID number order. An orphanednodes report displays a list of nodes by node ID number that cannot bereached by any other node in the call flow. In other words, the nodesare identified that do not have parent nodes. A call flow reportdisplays a listing of nodes (including node name or definition) thatrepresent the actual flow of an incoming call, thereby enablingvisualization of the call flow and indicating whether the call flowmatches the customer's specification. The call flow report includes thetouch-tone inputs that, when pressed, result in the caller reaching theassociated node. All reports include identification of any node IDnumber associated with an incomplete node, such as an asterisk appearingnext to a node ID number of an improperly defined node.

The remaining options of the instances menu address previously built andstored customer instances. The copy instance option enables the user tocopy an entire instance to another data file. The user may then build asimilar customer instance using much of the same call flow, saving asignificant amount of time. Also, the user may copy the instance fromthe staging directory to the active directory, so that when the instanceis activated (causing the staging directory to become the activedirectory and vice versa), both directories have identical information.

The edit instance option enables the user to access an existing instanceand enter changes, such as adding, changing and deleting nodes, globalfunctions and languages. When the edit instance option is selected, theconfiguration application directs the user to enter the necessaryidentification information to locate the desired node and parameter andto change them appropriately.

The delete instance option enables the user to remove an instance fromthe database 270 and the IVR 40. In an embodiment of the invention, theconfiguration application performs all deletion steps in response to theuser simply identifying the customer instance to be deleted. The stepsinclude, for example, unassigning phone lines of the IVR 40, deletingall extensions in the names directory, deactivating vocabulary, removingvocabulary files and deleting all transfer destinations, schedules andholidays in the call manager, and dump all associated databases.

As described above, the new customized call flow may be implementedimmediately. The call flow and associated customer data have been storedand are available to the IVR 40. FIG. 4 is a flowchart depicting anexemplary interaction between a customer's caller based on thecustomized call flow created by the service group user in accordancewith FIG. 3.

At step s410 of FIG. 4, the IVR 40 answers the telephone call.Specifically, based on the number dialed by the caller, the call isdirected through the PSTN 30 to a specific line or port of the IVR 40previously assigned to the customer instance. Based on the line or porton which the call arrives, the IVR application 220 initiates theassociated customized call flow. According to the call flow, an initialgreeting is spoken to the caller at step s412 and the base modules 231are executed at step s414. As discussed above, the base modules 231include features common among different customers, such as open/closedmessages, a rotary telephone test and a language menu, as supported bythe call manager module 232. The instance may be configured to includeor exclude any of the base modules 231, depending on the customer'srequirements.

When the voice message of the first base module 231 is played, thecaller has the opportunity to enter an administrative escape at steps416. In an embodiment of the invention, rather than responding to themenu presented in the base module 231, such as “press 1 if you have atouch tone phone” (i.e., the rotary telephone test), the caller mayenter a pre-designated administrative escape code using the keys of theDTMF telephone, such as *#0 (star, pound, zero). When the customerinstance does not include any base modules, there is simply a silentdelay following the initial greeting at step s412, during which thecaller may enter the administrative escape code.

The caller then leaves the main call flow and reaches an administrativesecurity prompt. At step s450, the caller is authenticated as havingadministrative access based on an identification number and passwordentered by the caller. Once authenticated, the caller may makeadministrative level changes to the base modules 231 and the call nodes250 using the keys of the DTMF telephone, voice instructions or acombination of both, at step s452. The administrative level changesinclude, for example, changing hours of operation, adding additionaladministrative level callers, recording new announcements and changingextension numbers of employees. The call is terminated upon completionof the administrative changes.

When no administrative escape code is received, the IVR application 220retrieves the initial node at step s417 and sets the node as thestarting record according to the customized call flow at step s418. Thenode identification number is read at step s420 and the node type isidentified at step s422. The IVR application 220 then executes theidentified node according to the associated node parameters and thesemantics of the particular node type. In particular, depending on thenode type, the IVR application 220 will process a menu according to amenu node at step s430, play a vocabulary tag according to a vocabularynode at step s432, transfer the call to an extension or other calldestination according to a transfer to destination node at step s434 orprocess one of the DTK modules 254 according to the associated DTKmodule application 255 at step s436. When the node type is determined tobe an end node type at step s438, the call is terminated accordingly.Depending on the call flow, a terminating voice tag, such as “Thank youfor calling, goodbye,” is played to the caller prior to ending the call.

When the node type is not an end node, the call flow determines whethera subsequent node has been identified during execution of the currentnode. For example, a menu node may present the caller with four options:1—transfer to an extension, 2—access a names directory, 3—receiveinformation from the customer and 4—end the call. When the callerselects the transfer option, the call flow determines that there is anext node at step s440, which is retrieved at step s442. The call flowthen repeats steps s418 through s422 to set the next node to thestarting record and to determine the next node ID number and type. Inthis example, the next node type is a transfer to destination node.

Similarly, when the caller selects the names directory option, the callflow determines that there is a next node at step s440 and that the nextnode type is a names directory DTK module at step s422 (after executingsteps s442, s418 and s420). The names directory DTK module is thenexecuted at step s436. When the caller selects the end call option, thecall flow determines that there is a next node at step s440 and that thenext node type is an end node at step s422 (after executing steps s442,s418 and s420), which accordingly ends the call through step s438.

The selected option may also direct the call to another menu node, whichis processed in essentially the same manner. For example, when thecaller selects the information option, the call flow determines thatthere is a next node at step s440, retrieves the next node at step s442,sets the next node to the starting record at step s418, reads the nextnode ID number at step s420 and determines that the next node type isanother menu node at step s422. The new menu node is processed at steps430 and may present more specific options for the caller to receiveinformation directly from a variety of vocabulary nodes or to invoke acall library DTK module to access information by facsimile, for example.The process is repeated until an end node is reached by the caller,either by selection through a menu node or automatically at the end of acall flow branch.

In an embodiment of the invention, when a menu node is executed, theassociated menu node ID number is entered in a stack, enabling thecaller to return to previous menus by pressing a predetermined previousmenu key on the DTMF telephone. In particular, as each menu node isencountered by the application, the corresponding menu node ID number iscompared to the menu node ID numbers in the stack. When the menu node IDnumber is not found in the stack, it is added to the top of the stack.When the menu node ID number is found in the stack, all menu node IDnumbers above it are removed from the stack. Therefore, when theprevious menu key is pressed, then the last menu node ID number isremoved from the stack and used as the next node at step s318 to presentto the caller. Successive previous menu key entries continue to removemenu node ID numbers from the stack, unwinding through the previousselections. The process stops when the last item is removed from thestack, indicating that the caller has returned to the top (i.e., theinitial or main menu). Accordingly, the application unwinds properlyeven when a common menu node has been reached during the course of thecall by more than one path. It also correctly handles a loop condition,in which the caller goes through the same menu node more that once. Theinstance may similarly include a predetermined main menu key, which isimplemented by setting the next node ID number to the bottom (first)menu node ID number and clearing the rest of the stack.

Although the invention has been described with reference to severalexemplary embodiments, it is understood that the words that have beenused are words of description and illustration, rather than words oflimitation. Changes may be made within the purview of the appendedclaims, as presently stated and as amended, without departing from thescope and spirit of the invention in its aspects. Although the inventionhas been described with reference to particular means, materials andembodiments, the invention is not intended to be limited to theparticulars disclosed; rather, the invention extends to all functionallyequivalent structures, methods and uses such as are within the scope ofthe appended claims.

In accordance with various embodiments of the present invention, themethods described herein are intended for operation as software programsrunning on a computer processor. Dedicated hardware implementationsincluding, but not limited to, application specific integrated circuits,programmable logic arrays and other hardware devices can likewise beconstructed to implement the methods described herein. Furthermore,alternative software implementations including, but not limited to,distributed processing or component/object distributed processing,parallel processing, or virtual machine processing can also beconstructed to implement the methods described herein.

It should also be noted that the software implementations of the presentinvention as described herein are optionally stored on a tangiblestorage medium, such as: a magnetic medium such as a disk or tape; amagneto-optical or optical medium such as a disk; or a solid statemedium such as a memory card or other package that houses one or moreread-only (non-volatile) memories, random access memories, or otherre-writable (volatile) memories. A digital file attachment to e-mail orother self-contained information archive or set of archives isconsidered a distribution medium equivalent to a tangible storagemedium. Accordingly, the invention is considered to include a tangiblestorage medium or distribution medium, as listed herein and includingart-recognized equivalents and successor media, in which the softwareimplementations herein are stored.

1. A method for implementing a customized instance of a dynamicinteractive voice system for a customer, the dynamic interactive voicesystem having a database, the method comprising: configuring a call flowthat incorporates a plurality of call flow nodes of different nodetypes, the different node types comprising a plurality of standard nodesand a plurality of preprogrammed designer tool kit modules, eachdesigner tool kit module having its own a database that is separate fromthe dynamic interactive database, at least one of the designer tool kitmodules being a call library application, at least one of the designertool kit modules being a zip code locator module, and at least one ofthe designer tool kit modules being a voice forms module; storing thecall flow in association with an identification of the customer;activating the stored call flow in response to a call to a dialed numberassociated with the customized instance; and processing at least onecall flow node of the stored call flow.
 2. The method for implementingthe customized instance according to claim 1, in which configuring thecustomer call flow further comprises: displaying at least one data fieldrelating to at least one parameter of each call flow node at a displayterminal, the at least one parameter directing processing of theassociated call flow node; and receiving data defining the at least oneparameter from the display terminal.
 3. The method for implementing thecustomized instance according to claim 2, in which the at least oneparameter comprises an identification number of a selected call flownode of the plurality of call flow nodes to be processed after the atleast one call flow node.
 4. The method for implementing the customizedinstance according to claim 3, in which an initial call flow node of theplurality of call flow nodes comprises a menu node.
 5. The method forimplementing the customized instance according to claim 1, in which thestandard node comprises one of a menu node, a transfer node, avocabulary node and an end node.
 6. The method for implementing thecustomized instance according to claim 1, in which the designer tool kitmodule comprises one of an automatic attendant interactive voiceresponse functionality and a names directory interactive voice responsefunctionality.
 7. The method of claim 1, in which each designer tool kitmodule has different tools for different audiences.
 8. A method forconfiguring for a customer a customized instance of a dynamicinteractive voice application without altering the underlying computerprogramming of the dynamic interactive voice application, the customizedinstance being executed in response to calls to a telephone number ofthe customer, the method comprising: storing a plurality of nodesexecutable by the dynamic interactive voice application, each node ofthe plurality of nodes being one of a plurality of predetermined nodetypes comprising at least one standard node type included in the dynamicinteractive voice application and a plurality of preprogrammed featurespecific node types, at least one of the feature specific node typesbeing a call library application that allows a caller to accesspre-established messages from a customer maintained library, and atleast one of the feature specific node types being a zip code locatormodule; displaying a data field for each node at a graphical userinterface, the data field corresponding to a variable parameterassociated with the node type of the node; and receiving data via thegraphical user interface corresponding to the data field of each node,the data indicating a predetermined function to be performed by thecorresponding node and establishing a call flow of the customizedinstance, the dynamic interactive voice application executing thepredetermined function in accordance with the call flow regardless ofthe node type.
 9. The method for configuring the customized instance ofa dynamic interactive voice application according to claim 8, in whichthe data entered in the data field of each node comprises at least anidentification number of a second node of the plurality of nodes,indicating that the call flow proceeds to the second node.
 10. Themethod for configuring the customized instance of a dynamic interactivevoice application according to claim 8, the at least one node typecomprising one of a menu node type, a vocabulary node type and atransfer node type.
 11. The method for configuring the customizedinstance of a dynamic interactive voice application according to claim10, the data entered in the data field of a node from the menu node typecomprising an identification number of a second node of the plurality ofnodes, indicating that the call flow proceed to the second node when thea caller selects a menu item number corresponding to the identificationnumber of the second node.
 12. The method for configuring the customizedinstance of a dynamic interactive voice application according to claim10, the data entered in the data field of a node from the vocabularynode type comprising a predetermined vocabulary tag to be spoken via avoice generator to a terminal of a caller.
 13. The method forconfiguring the customized instance of a dynamic interactive voiceapplication according to claim 10, the data entered in the data field ofa node from the transfer node type comprising a transfer destinationcode.
 14. The method for configuring the customized instance of adynamic interactive voice application according to claim 8, the featurespecific node type comprising one of an auto attendant interactive voiceresponse functionality, and a names directory interactive voice responsefunctionality.
 15. The method of claim 8, in which each feature specificnode type has different tools for different audiences.
 16. A system forimplementing a customized instance of a dynamic interactive voice systemfor a customer, the system comprising: an interactive voice response(IVR) system comprising a preprogrammed IVR application; a user terminalthat enables assembly of a call flow associated with the customizedinstance, the call flow incorporating a plurality of call flow nodeswithin the IVR application, the plurality of call flow nodes comprisinga plurality of node types that are interchangeable for call flowincorporation, the different node types comprising at least one standardnode and a plurality of preprogrammed designer tool kit modules, eachdesigner tool kit module having its own database, at least one of thedesigner tool kit modules being a zip code locator module, and at leastone of the designer tool kit modules being a voice forms module; and adatabase that stores the call flow in association with at least one portof a plurality of ports of the IVR system; the IVR system initiating theIVR application in response to an incoming call received at the at leastone port and executing the plurality of call nodes as directed by thecall flow associated with the at least one port in the database.
 17. Thesystem for implementing the customized instance according to claim 16,the at least one port of the IVR system being associated with atelephone number of the customer, so that the incoming call is directedby a public switched telephone network to the at least one port based oncalls to the customer telephone number.
 18. The system of claim 16, inwhich each designer tool kit module has different tools for differentaudiences.
 19. A system for configuring for a customer a customizedinstance of a dynamic interactive voice application without altering theunderlying computer programming of the dynamic interactive voiceapplication, the customized instance being executed in response to callsto a telephone number of the customer, the system comprising: aninteractive voice response (IVR) system configured to execute apreprogrammed IVR application; a database that stores a plurality ofnodes executable by the IVR application according to a call flow of thecustomized instance, each node of the plurality of nodes being one of aplurality of predetermined node types comprising at least one standardnode type dependant on the IVR application and a plurality ofpreprogrammed feature specific node types, each feature specific nodetype having its own database, at least one of the feature specific nodetypes being a call library application, at least one of the featurespecific node types being a zip code locator module, and at least one ofthe feature specific node types being a voice forms module; and agraphical user interface that receives the plurality of nodes from thedatabase and displays a data field for each node corresponding to avariable parameter associated with the node type of the node, thegraphical user interface receiving data, input by a user, correspondingto the data field of each node, the data indicating a predeterminedfunction to be performed by the corresponding node and establishing thecall flow of the customized instance, the IVR application executing thepredetermined function in accordance with the call flow regardless ofthe node type.
 20. The system of claim 19, in which each featurespecific node type has different tools for different audiences.
 21. Acomputer readable medium for storing a computer program that controlsconfiguration and operation of an interactive voice response (IVR)system for a customer according to a preprogrammed IVR application, thecomputer readable medium comprising: a configuration source code segmentthat enables configuring a call flow that incorporates a plurality ofcall flow nodes within a framework of the IVR application, the pluralityof call flow nodes comprising at plurality of different node types thatare interchangeable in the framework of the IVR application, theplurality of different node types comprising at least one standard nodeand a plurality of preprogrammed designer tool kit modules, eachdesigner tool kit module having its own database, at least one of thedesigner tool kit modules being a call library application, at least oneof the designer tool kit modules being a zip code locator module, and atleast one of the designer tool kit modules being a voice forms module; amemory that stores the call flow in association with at least one portof the IVR system, which corresponds to a telephone number of thecustomer; and an IVR source code segment that retrieves the call flowfrom the memory in response to an incoming call to the at least one portand executes the IVR application as directed by the call flow.
 22. Thecomputer readable medium for storing the computer program according toclaim 21, further comprising: an administrative source code segment thatis initiated by an escape code received by the IVR source code segmentvia the incoming call and that enables at least one of an addition, adeletion and a change of an administrative variable associated with thecall flow.
 23. The computer readable medium for storing the computerprogram according to claim 22, in which the administrative variablecomprises one of a telephone extension number and a voice announcement.24. The medium of claim 21, in which each designer tool kit module hasdifferent tools for different audiences.
 25. A computer readable mediumfor storing a computer program that enables configuration for a customerof a customized instance of a dynamic interactive voice applicationwithout altering the underlying computer programming of the dynamicinteractive voice application, the computer readable medium comprising:a storing source code segment that stores a plurality of nodesexecutable by the dynamic interactive voice application, each node ofthe plurality of nodes being one of a plurality of predetermined nodetypes comprising at least one standard node type included in the dynamicinteractive voice application and a plurality of preprogrammed featurespecific node types, each feature specific node type having its owndatabase, at least one of the feature specific node types being a calllibrary application, and at least one of the feature specific node typesbeing a voice forms module; and an interfacing source code segment thatdisplays a data field for each node at a display terminal, the datafield corresponding to a variable parameter associated with the nodetype of the node, and that receives data via the display terminalcorresponding to the data field of each node, the data indicating apredetermined function to be performed by the corresponding node andestablishing a call flow of the customized instance, the dynamicinteractive voice application executing the predetermined function inresponse to an incoming call to a telephone number of the customer inaccordance with the call flow, regardless of the node type.
 26. Themedium of claim 25, in which each feature specific node type hasdifferent tools for different audiences.